Giesen & Forsthoff
The Giesen & Forsthoff has been around for almost 100 years and it strives to provide the very best shaving products to customers around the world. It uses time tested techniques to ensure razors, manicures, blades and other products are up to the high standards established by the founding fathers of the company. Where other companies have looked towards plastic and cheap material to mass produce items at a lower cost to push their bottom line, Giesen & Forsthoff has taken a different route. The company is about ensuring the very best shaving experience. Shaving is one of the most intimate tasks someone can do, which is why someone needs to look for the very best shaving equipment. So, from the family owned Giesen & Forsthoff to families around the world, the company wants to make sure everyone has access to the best.
The History of Giesen & Forsthoff
Giesen & Forsthoff have been constructing quality, state of the art shaving equipment for nearly 100 years. The company understands the importance of a smooth, close shave to allow both men and women to look and feel their very best. Only the finest material and craftsmanship will do, as it lasts longer and provides the closest shaves possible. That is why the company has been doing this for so long.
Giesen & Forsthoff
The tradition of G & F began in 1920 when Paul Giesen and Eugen Forsthoff started producing and manufacturing cutlery tools in Solingen. The quality and craftsmanship of the material quickly spread around Europe and eventually overseas in the United States, North Africa and Asia. The names Giesen & Forsthoff became connected with a higher standard, so whenever someone saw these products, they knew they where receiving only the very best in the world.
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During the First and Second World Wars, Giesen & Forsthoff helped produce quality products for the military, and with the conclusion of World War II, one of the cofounders left the company in 1945. Once the co-founder left, the Giesen family took over the entire operation of the business while maintaining the name. The product name proved more valuable in tact than changing in. With news moving slower in the 1940s than present day, customers would not immediately identify a newly named product as that of the former design. Due to this, the Giesen family decided to maintain and keep the G & F name.
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The family is currently in the third generation of owning and molding the high quality shaving and manicure products, all of which are constructed and designed by hand. With the popularity of the brand expanding with every generation, the headquarters in Solingen is looking at another upgrade and expansion in the coming years, in order to accommodate the growing brand. It now sells more quality products than it ever has before, all of which are designed to offer the very best shave and the finest manicure possible.
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Although the initial inception of Giesen & Forsthoff occurred nearly 100 years ago, the company is still known for being a worldwide exporter of the high quality shaving and manicure products. In a time where most shaving blades are constructed from plastic and inferior material, individuals who have a taste for quality and want something a cut above the rest, more and more people are looking for that quality shaving experience not available from the plastic, disposable razors. The niche market for Giesen & Forsthoff is becoming more and more populated, which allows the company to grow as it should.
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Outside of the shaving and manicure world, Giesen & Forsthoff does sell several other specialty products. This includes pocket knives, multifunctional tools and even specialty items on request, which can be ordered directly through the company.
Interview with Giesen & Forsthoff:
Mont Bleu: Hi, please introduce yourself to our customers.
Giesen & Forsthoff: Hi, my name is Peter Giesen and I am the owner and managing director of Giesen & Forsthoff.
MB: Why have you decided to make manicure items?
G&F: We have been making manicure instruments and manicure-scissors since 1920, frankly because there is a big demand for quality items throughout the world and everybody female or male needs them.
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MB: What does it take to be a manufacturer of manicure items like yourself?
G&F: You need to have the skilled labor and the only way to achieve this you have to keep on going With educating young people and show them that this an attractive job possibility since you are making a wide range of products. Also you have to be open to new ways in manufacturing these products.
MB: You have carbon steel, nickel plated, stainless steel manicure items. Can you tell our customers the difference in those materials?
G&F: Over decades there were the normal steel instruments in either nickel or chrome plated. But over the last decades stainless-steel instruments moved in more and more since this material is easier to handle when cleaning and sterilizing the instruments. The stainless – steel material makes life for the user easier.
MB: You have brushes, shiny, polished, matt, and color coated finishes. Can you tell our customers the differences, or is it for presentation and look?
G&F: As already described live is multifarious and therefore you need as a manufacturer offer different looks and styles of instruments and scissors. Therefore we have introduced years ago the brushed and colour finish of the instruments to please customers demand.
MB: Can you share a little bit information with our customer on how to take care of their manicure tools?
G&F: Most important users should frequently clean the instruments after use since they are used on different jobs the hygienic understanding nowadays makes it impossible to work with the same instruments the whole day. The professionals are trained to maintain their instruments, in some cases it might be possible to acquire of second or third set of instruments. Cutting tools should be resharpened only by professionals, after a certain time of use.
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MB: Can you help our customers on how can they see if the tools is good or not? So next time they are in a shop they will pick a good G&F manicure tool instead of the others.
G&F: There are many different makes of instruments all in different price levels available on the marked. It all depends how much you want to spend and how the professional look upon their job. However good professional instruments are not available at bargain prices and there the user should be willing to spend some money. It might be possible that a more expensive instruments on the first purchase works out cheaper than a better priced instrument, since it will last longer. Always remember that a Timor or G+F branded product is always a very good choice.
MB: What makes Solingen such a good place to make steel products?
G&F: Solingen has a long tradition in making personal beauty instruments and scissors and knives of all kinds. The name Solingen is protected by EU laws and therefore it is well known under professionals all over the world. It used to be the case that due the rivers floating within the Solingen area quite a lot of grinding people established there working places along the rivers due to the cheap energy of water supply. This is of course history and goes back some centuries.
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MB: What new products have you launched recently, that you customers to know about?
G&F: We have recently introduced a new range of metallic colours to our manicure-instruments like nailnipper, cuticle nippers, tweezers and scissors. This gives you an even bigger choice.
Over the last decade we have established again shaving items, like straight razors and DEB razors to our range – these products are distributed worldwide and find many happy users.
MB: Can you please describe your company in 2 sentences in your own words?
G&F: The company of Giesen & Forsthoff has been established in 1920 by the Giesen Family and since then it is in family hands and run by family members. We are proud that this has been a long time success and to hope that the business can be run for many more years to go.