Getting clients to walk into your beauty and nail salon is winning half the battle. The other half is keeping clients coming back and making a choice to keep coming to your salon rather than all the others. There are 10 things you can do to build a base of loyal clients even as you keep marketing your salon to keep bringing in new clients.
1. Personalized gifts
Clients who visit a beauty and nail salon care about their appearance and if you give them gifts that they can use to groom themselves outside your salon, they will appreciate it and they will keep coming back. It shouldn’t be just any item though; it should be practical and unique. One ideal and very unique gift is personalized, glass nail files. They cannot be found just anywhere and as they are used, they will attract attention, questions will be asked and they can bring in new customers through your door. Where to get great personalized gifts for your SPA and salon customers? Contact us.
2. Loyalty rewards
It feels good to be recognized and rewarded as a long-time, loyal customer. Give your customers loyalty cards on which they accumulate reward points every time they visit your salon. Let them redeem the points for free services and partner with other outlets so that they can redeem their loyalty points for a variety of products and services.
3. Be a one-stop
Image-conscious women use a number of grooming products. Stock popular skin and hair products, accessories and cosmetics which will offer them convenience while increasing your bottom line. Get your Salon retail ready products.
4. Personal days and occasions
When someone remembers a special occasion like a birthday or birth of a child, the relationship becomes warm and personal. Use software to keep your customers records and get reminders of their special days. Remember them with a card, bouquet of flowers, restaurant voucher or another gift and you will win their loyalty.
Do you have a way to follow up with your customers so they feel that you care that they are satisfied? Have a system where you follow up with a thank you SMS message after every visit that also asks them if they were satisfied with the services they received or products they bought. This way, you can know about any problems in the salon that you might not have known about.
6. Automate functions
Make use of technology to offer your customers convenience. Show them new products or styles on your website and make it possible to book appointments online and get confirmations of the same.
7. Group discounts
There are a lot of jokes about ladies going to ‘powder their nose’ in twos. Capitalize on this by offering group discounts. For instance, you could offer 10% off when a customer comes in for services with a friend and 15% if they come with two friends.
8. Entertainment and ambiance
Keep your customers entertained or relaxed as the need presents itself. For instance, make the music low and mellow in the massage and facial rooms and keep things upbeat in the hair and nails sections. Be sensitive to your customers’ needs and expectations.
9. Unique opportunities
Offer your clients opportunities that they cannot get anywhere else. One way to do this is to give them the opportunity to show off their great looking hair and nails on your website and on a calender that you give away to customers. It would be exciting for them to be seen looking fabulous and for you, it would be a great way to market your business.
10. Keep up with the latest
Never become complacent. Keep up with the latest products, methods and technologies. Never let a customer walk away and into another salon because you didn’t have a new product, machine for doing artificial nails or other service.
Where to get great personalized gifts for your SPA and salon customers? Contact us.
Sources: http://vegas.racked.com/, http://loyalty360.org/, http://www.seriouseats.com/, http://www.mbds.com/, http://www.contactus.com/, http://imaginesalonspa.ca/, https://www.checkfront.com/, http://www.paragonpoolslv.com/, http://copyforchange.com/, http://philanthrofiles.org/